Push Pull Strategy is based on the relationship between marketer and consumer. It is a vague kind of dance in which one partner is always firmly in the lead, even-though desire seems to function under an illusion of freedom.

Push Pull Strategy has been performed twice, at the Toronto International Art Fair in 2005 and at the Queen West Art Crawl in 2005. One video, a series of video stills and a book generated from stills has been produced from the performance. Images of them will be available here soon.